Nestlé NANGROW™ and KLAY join forces to create immersive experiences with KLAY Karnival.

To celebrate the magic of childhood, KLAY Karnival was organised across more than 20+ centres in 6 cities, offering a wide range of activities for children.

In a world where consumers seek authenticity and meaningful connections, brands are crafting immersive and unique experiences that engage, interact, and build brand affinity. To educate parents about the importance of nutrition for a toddler’s overall growth and development, Nestlé NANGROW™ partnered with KLAY, a pioneer in early education, in the KLAY Karnival.

On the occasion of Children’s Day, KLAY Karnival was organised to celebrate the magic of childhood with movies, music, art, and unlimited joy. The event was set up across more than 20+ centres in 6 cities, with a reach of almost 2000 toddler parents.

As part of the event, the little ones go through a guided tour, including various activities like craft sessions, movies, dance sessions, etc. Additionally, at their Gurgaon location on Golf Course Road, they engaged the mothers and kids via interactive growth-themed games focusing on the importance of nutrition.

Talking about the association, Vineet Singh, Director, Nutrition Business, Nestlé India said, “We are elated with our association with KLAY Centre of Child Development and Care. We are aligned in our common objective of working towards the learning and holistic development of toddlers and believe that the partnership would be able to positively contribute to the cause. The string of activities undertaken by the team on Children’s Day at the KLAY Karnival is an exercise in the direction to achieve this objective.”

Across all the participating centres, participating parents received a Nestlé NANGROW™ KLAY co-branded hamper.

AK Srikanth, CEO, Founding Years Learning Solutions, KLAY Centre of Child Development and Care added, “At KLAY, we’re passionate about providing the optimal environment for early years’ learning, and our collaboration with Nestlé NANGROW™ marks a momentous occasion, bringing together our expertise in early years’ learning and Nestlé’s commitment to providing learning and holistic development of toddlers. We are excited to embark on this journey hand in hand with Nestlé NANGROW™, and hope to together, create an environment where every toddler can flourish, learn, and grow to their fullest”.

This marks just the beginning of a series of initiatives planned to unfold through this partnership, promising a world of growth, nutrition, and boundless possibilities.

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This article was originally published in Brand Equity