KLAY’s Digital Awareness Campaign for Republic Day 2026

Arshleen Kalra’s thoughts were recently shared as part of KLAY’s Republic Day campaign, ‘What Is India?’, which explores how young children begin to form ideas of belonging and identity. As the Head of Academic at KLAY Preschools and Daycare, Arshleen highlights that while preschoolers may not yet understand abstract concepts like governance or geography, they are deeply aware of emotions, behaviours, and relationships around them. 

Launched this Republic Day, the digital campaign draws from the natural curiosity of preschool children who, after witnessing national celebrations and the pride expressed by adults, begin asking simple yet powerful questions about what India means. The hook, “What Is India?”, reflects this curiosity, recognising that children understand meaning through experience rather than explanation. 

The campaign invites parents, educators, and communities to reflect on how children perceive India, not through symbols or history lessons, but through everyday interactions, feelings of inclusion, and shared moments in their social environments. By centring the voices of preschoolers, KLAY redefines nationhood as an experience rooted in care, connection, and emotional security. 

Through this initiative, KLAY reinforces its belief that early childhood environments play a vital role in shaping a child’s sense of identity and belonging. Beyond academic learning, the brand continues to focus on emotional development, social awareness, and community-building, recognising that the foundations of citizenship are formed quietly and early in life. 

This article was originally published in India Education Diary, Passionate in Marketing, Media News 4 u, Media Brief, Ad Gully, and Afaqs.